Business Administration in Tourism

Course Info

Programme description:
The study programme is implemented in cooperation with foreign partners. ISMA Professional Bachelor’s degree study programme “Business Administration in Tourism” and the awarded qualification perfectly complies with the requirements of Cabinet Regulations on the provisions of the state standard of second level professional higher education No 512 from August 26, 2014 and profession standard of enterprise manager/deputy enterprise manager.
Objectives of the study programme:
  • To provide competitive professional higher education (5th level professional qualification, 6th level EKI) in the field of tourism business administration and to prepare tourism specialists with a high potential for productivity both on the Latvian and global labour markets.
  • To give students comprehensive knowledge, practical skills and understanding of the laws of modern economic development, of the role of innovation in entrepreneurial activity, the processes which take place in tourism industry and in other industries of the economy related to tourism, of state and public management, and other processes of business activity.
  • To develop students’ skills of scientific research, analytical thinking, innovative thinking and creativity, communication skills, which will let the graduates become creative personalities and successfully enter the Latvian and global labour markets.
  • To promote the development of education and research work in the field of tourism business management while strengthening the competitiveness of Latvian higher education internationally.



Each student has an opportunity of paid traineeship at famous European resorts (in Spain, Greece, Bulgaria and in other countries), as well as to study during 1 or 2 semesters in foreign partner-universities of ISMA in the framework of student mobility programmes. ISMA also offers traineeship placement at tourism and hospitality enterprises in Latvia. Many ISMA students start professional career while studying.


Program specializations:

  • Tourism and Hospitality Management
  • Restaurant and Club Business Management
  • Digital Technologies in Tourism